Good recruiters do the same thing as good marketers!
Maury Hanigan is a brand management aficionado, so when she states “YouTube is the graveyard for video”, you better believe her. With the experience of working for Global brands such as Procter & Gamble and PepsiCo, running her own consulting businesses for over 20 years, and now as the CEO of SpacStart, her thoughts on what makes a great, good and awful video is essential listening.
In the replay, you’ll hear Maury explain why she thinks a 30-second video produced by a passionate member of staff provides a brand with more credibility than a 2-minute highly-produced corporate video.
”If you have a positive culture it will come through in a video”.
And you’ll learn why she starts a client engagement by asking “what is it you want this video to accomplish?”
Start with a purpose!
Maury believes purpose and strategy combined deliver engaging content and she shares what is critical for great recruitment videos.
“The hiring manager is critical as the recruiter is a transitory person, your willingness to watch a video is directly related to your interest and purpose – this is the same for job seekers.”
She advises “you gotta be real, stop lying to people and be up front” and guides us to “get out of your employees’ way and let them go unscripted – let them talk – if you can tap into that, what do they feel good about, what did they contribute and what did they learn that they didn’t know before – let them go!”
If that wasn’t enough, below you’ll hear Maury talk about:
- How to identify a purpose and communicate it
- About company microcultures
- How providing candidates with more information allows them to opt-in and opt-out
- The importance of engaging marketing and legal
- How job seekers crave relevant content, and
- The best metrics for video ROI