Hello, I’m Katrina!
I’m on a mission to fix recruitment and candidate experience for the sake of the people in the hiring process . And I’m creating fun, light & ease along the way!
How it started…
I fell into recruitment, of course! Enticed by a newspaper advert in 2003. After a bumpy start, I spent 5.5 years in agency and then 18 months in-house, proving to myself that social recruiting worked.
Seeing an opportunity, I started teaching social recruiting and sourcing. Tweeting, blogging and, later, The #SocialRecruiting Show led to unexpected notoriety. Which opened up work with companies and recruiters all around the world. And even to delivering in-person talks on 5 continents. Still amazes me!
I am also featured in Forbes, Inc., SHRM, HRDive, Personnel Management, and more. I appeared on BBC World News.
How it’s going!
In 2018, I shifted my attention to the issue of candidate experience. Only to be interrupted when revered publisher Kogan Page asked me if I would like to write a book! 😮
Immediately I knew it would be The Robot-Proof Recruiter. And I am awed by how many people love it and the doors it has opened. And thanks to how well received it has been, Edition 2 has just been published. Thank you! 🧡
4 years on, I offer design-thinking workshops, mentoring and speaking. All aim to end the recruitment issues that ruin talent acquisition and candidate experience.
Because, it’s my mission.
Looking for my professional bio?
If you are a journalist, event organiser or marketer etc., please follow this link to my information. Thank you 🙂
Hope for Justice
As an Ambassador for Hope for Justice, part of my services and the royalties from The Robot-Proof Recruiter are donated to the charity, which exists to end modern-day slavery. As a founding member of #ConnectingHRforJustice, I also donate time in-country to support the staff.
Advisor & Judge
I mentor the founder of Radical Recruit, an agency getting disadvantaged Londoners back into work. And I am a judge for the NORAs, Recruiter Investing in Talent Awards and Employer Brand Stars, an IHR Ambassador, and an advisor to HRD Summit.
To offset travel, I regularly donate to help the World Land Trust save an acre of land to give wildlife room to roam. And all suppliers are vetted for their green credentials. 🌍 🌳
I’m an Aussie Brit, living in London. My pronouns are she/her/hers. #BeHuman 🏳️🌈 🏳️⚧️ ✊🏻
My Instagram tends to be 80% dog snaps to 20% other. Banjo even has his own spot on top of my desk! 🧡
Without discovering Michelle Zelli and her magic healing powers, I wouldn’t be half the human I am today. ✨
I was silly enough to cut my hair off in the middle of a pandemic. But I blame the heat and perimenopause.
When I travel, I can say yes to things that scare me. Like swimming to the Devil’s Pools, Victoria Falls, Zambia.
I’VE FOUND THAT WORK IS VERY HEALTHY FOR ME. I LOVE WHAT I DO AND I PUT MY HEART AND SOUL INTO IT. I SAY PUT YOUR EXPERIENCE TO WORK, TO GIVE SOMETHING BACK TO OTHER PEOPLE.
– Iris Apfel
Katrina joined the ISG Talent Acquisition team quarterly meeting to facilitate a session on ‘building an outstanding candidate journey’ part of the TA Roadmap in 2020. She was super engaging, passionate and energetic throughout the session. She challenged the team of on all aspects of the candidate journey, which drove a lot of open discussion and an overall plan of enhancements, that were delivered. The team provided very positive feedback, and I would not hesitate to recommend her to other TA teams. Katrina is a true expert and great to partner with.
Where would you like to go?
Design-thinking fixing recruitment & candidate experience.
For talent acquisition in need of a safe space.
Group coaching & mentoring for recruiters
Talks on human-centric hiring.