What is it that youâre trying to achieve with Glassdoor?
This week on the show, we had the pleasure of speaking to the âGlassdoor whispererâ, Christopher Kurtz, and we discover key insights about the siteâs algorithm, how to access free data and how,
“The real victims are the candidates when it comes to fake reviews.”
Chris joined Glassdoor in 2012 after an already successful career in sales and he tells us not coming from a recruitment background meant he âapproached it from a different angleâ by asking the question
âWhat is it thatâs being said out there in the reviews and how could he help companies do something with it.â
On the show, he recounts the story of meeting with Amazon where a senior VP said: âdo you realise weâre getting more traffic on Glassdoor than on our own careers siteâ. This led to more client conversations where he helped companies to start âtaking control of what is customer facing for their candidatesâ.
Chris also reveals how âthe greater challenge for most organisations is, what are we going to do with it and how are we going to manage itâ and that by ignoring Glassdoor reviews,
âI think thatâs where too many companies miss that golden opportunity to take action on what is said.â
What has ignoring that review cost you?
Since 2015, Chris has been offering businesses independent consultancy through PeerThru and teaching them âhow do you ask for reviews without ever asking for reviewsâ. He also warns against fixating on recruitment and tells us âwe focus a lot on what is the candidate seeingâ and âwe neglect whatâs taking place at the water cooler and what somebody has readâ.
If that wasnât enough, below youâll hear Chris talk about:
- Indeed versus Glassdoor – the future of review sites
- The cost of ignoring Glassdoor reviews
- Using Glassdoor reviews for culture building
- Fake reviews and the negative impact of paying for positive reviews
- Tips to access data and reporting for Paid and Unpaid accounts