Can video rehumanise the recruitment process?
When youâre looking for a guest with less than 24-hours notice, who better to step up and save the day that the Founder & Chairman of the National Online Recruitment Awards (NORA) and the Founder of Recruiter Zone – the marvellous, Stephen OâDonnell.
With over 30 years of experience in the talent acquisition and recruitment industry, Stephen has the knowledge to advise us on what industry trends have the potential to become widely adopted; on this show, he tells us
âText adverts, as the first point of call, are not working anymore – itâs the law of diminishing returns.â
In his opinion, the use of video will
âRehumanise the recruitment process.â
Challenging our thinking further on this subject, Stephen makes the point that âon job boards now, youâre almost unlimited in the amount of text you can put in – which is good from one perspective but terrible in anotherâ, he argues, âcandidates look at the job title, location and they look at the salary and they may skim a little bit of the contentâ and this results in âlots of irrelevant applicantsâ and âpassive candidates are not seeing enough to pull them in, so they are just not applyingâ.
Demonstrate your expertise
Stephen believes the catalyst for the adoption has been driven by video interviewing companies as they âhave opened up the world to the use of videoâ. He also tells us,
âFrom a diversity point of view, video job adverts are more engagingâ and this has been illustrated by one of his clients observing â170% more applicantsâ and â50% uptick in applications of females applying for jobsâ.
Stephen is a firm believer that âthe future is video!â.
If that wasnât enough, below youâll hear Stephen talk about:
- Beginners guide to video for recruitment
- Video production tips and low-cost tools
- Increasing diversity through the use of video
- The pros and cons of Candidate Video CVâs
- Using YouTube as a platform for content
- How Recruitment agencies will adopt video
