Video is only a silver bullet with a strategy!
On last week’s show, âRecovering recruitment agency ownerâ Jonathan Foyne, delivered a masterclass on maximising ROI when using video for talent acquisition and recruitment.
Having successfully driven the growth of two recruitment businesses over a 14 year period, Jonathan was an early-adopter,
âVideo became a huge part of what we did, and it started with the attraction piece and moved into the wider engagement piece.â
In 2016, he âlifted the whole video model and created a completely separate businessâ that still services the Talent and HR space. Jobviddy was born!
Having seen the benefits of video early, Jonathan still maintains that the âstaffing industry, especially on the agency side, are slow adoptersâ and how he saw â3 or 4 years ago it was going to be massive!â. Furthermore, he tells us his
âBiggest frustration is when he speaks to anyone in the recruitment or TA space around the use of video or video contentâ as âthe focus seems to be around the attraction piece instead of the whole end-to-end talent journey.â
The content is doing the selling
Jonathanâs opinion is that âif youâve got some great videos, you want them doing the work for youâ and points out, âunlike us, video can work for you 24/7â. When questioned about production value versus authenticity, he tells us:
âProduction is all about the relevance to your audience.â
As a closing tip for any companies thinking about creating video content, Jonathan gives clear guidance as he tells us, â7% of a video is what you say, 55 % is body language and 38% is general toneâ.
If that wasnât enough, below youâll hear Jonathan talk about:
- Tips and guidance on identifying and generating free content
- Using subtitles and tips for tools/apps
- The importance of using bespoke Thumbnails
- Understanding bounce rates and heatmaps
- Using video segments for microcontent
- Maximising ROI when engaging production companies
