Using data analytics for the long-term perspective
We welcome, this weekâs guest Jiri Herodek. We invite him on the show to tell us, and the wider recruitment community, why data analytics matters. He begins by telling us why data analytics is important to him, âyou have to know where and how to improve and the only way you can improve is through numbersâ.
Firstly, we ask him what the catalyst was for him at the beginning of his journey with data analytics. His response, âIt was 2015 when I was actually analysing my own data to see how many people applied. It wasnât just about response rates. I was interested in why people replied, why some people didn’t replyâ.
More importantly, acknowledging that recruiters use analytics in different ways. He went onto say, âwhat recruiters should also be doing is experimenting. Unfortunately, many recruiters donât have time because they are filling jobsâ.
Data-driven Decision Making
In addition, we asked Jiri how valued the recruitment data is to individuals, teams, and the business. More importantly, businesses outside of the talent acquisition function.
“Itâs super important, this is what I always show to our Hiring Managersâ.
From this statement, we cover the data that illustrates the talent pool size. For example, how you can use data to agree on an expansion of the search criteria, for example, skills or location. Furthermore, how you can provide an overall view of the talent market.
We go on to ask what data points he uses to analyse first-contact messages to candidates.
âI experimented with which type of message is successful. It had to be relevant and personalised. What I found is the message has to be as short as possibleâ.
In short, personalised, targeted, and economical in terms of word count!Â
If that wasnât enough, below you’ll hear Jiri talk about:
- Analysing your social media posts for engagement.Â
- What makes recruiters great?Â
- Finding the right channels to engage candidates.
- Managing Hiring Manager’s expectations using data.
- Using data in Hiring Manager in-take sessions.
- Top 3 data metrics for recruiters.Â
Thank you to our fabulous sponsor EnterpriseAlumni