Build relationships with candidates before they apply!
This weekâs guest started a company straight out of University and decided to tackle one of the most discussed and emotive parts of the recruitment lifecycle, candidate relationship management.
Founder and CEO of Talentry, Carl Hoffmann, openly admits he made
âLotâs of mistakes going from 1 employee to 5.â
When he first established his fledgeling start-up back in 2013, however, his belief that the recruitment market had fundamentally changed was supported by conversations with fellow students; they told him âthey got a job through referralsâ.
Through self-learning, reading blogs and gaining a growing knowledge of the HR space, Carl realised, âmany companies were relying on head-hunters to find IT staff and job ads that werenât working. So we said, letâs find a way of active sourcing through the employees’ networksâ. From this final realisation, Talentry was born.
On the show, Carl openly discusses his experiences of the market differences between his native Germany and the UK, Benelux and Nordic regions and how he was,
âSurprised that all markets have the same problem – a talent shortage – and this is not a German problem or a UK problem – itâs a big global problem.â
The War for Talent
With most companies predicting the war for talent will continue, Carl discusses how itâs important for companies to focus on a good content marketing strategy to attract candidates’ attention. From his own experiences, he has noticed âmore and more companies starting to put that engagement layer on-top of their ATSâ to enable them to âbuild relationships with candidates before they applyâ.
One key learning that Carl is keen to point out to employers and current customers alike – âyou canât buy referrals!â.
If that wasnât enough, below youâll hear Carl talk about:
- Employee Advocacy Model
- Effectively re-using content for candidate engagement
- Candidate relationship data
- Referral cultures and incentives
- Retention and internal mobility
