Want to stand out in the crowded HR tech market?
Include micro-influencer marketing
Make magic with a global no-nonsense voice aligned to your purpose
Mighty micro-influencer marketing
An influencer is someone others look to for advice and inspiration and can recommend a company’s product or services. Micro-influencers, like me, have niche quality global networks, an engaged following between 10 to 100k, and can help companies improve their brand reputation and levels of interaction.
This is your opportunity to shortcut into my high-calibre network at an accessible price point and be aligned with an industry leader who over 15 years has built solid follower relationships based on expertise and trust.
What’s in it for you?
Humanise your brand by aligning with a respcted industry voice.
Consistent thought leadership is trusted over cold sales rep messaging.
Natural publicity: product promotion is less salesy and more organic.
Credibility: revered two-time published author, and global keynote speaker.
Familiarity: close to your prospects; we understand and trust each other.
‘KATRINA COLLIER KNOWS HER STUFF AND SPEAKS HER MIND –
EXPECT NO PUNCHES TO BE PULLED!’
– Neil Armstrong, CCO at TribePad
Why choose me?
- Respected, trusted and connected global leader and voice in talent acquisition and recruitment.
- 20+ years in hiring: formerly agency, in-house and trainer; currently mentor and workshopper to recruitment and hiring manager teams across the globe.
- Author: The Robot-Proof Recruiter – Kogan Page (2019|2022) and Reboot Hiring – Wiley (2024).
- In addition to followers – a growing LinkedIn Newsletter: Recruitment Isn’t Broken with c. 17.6k subscribers.
- Regularly listed: Top 100 HR Influencers, 40 Top Recruitment Influencers, Top 10 X Influencers and Top 30 Recruitment Thought Leaders.
- Popular keynote: to hundreds of public and corporate audiences across North America, UK & Europe, the Middle East, Asia, Oceania, and Africa.
Alignment
Network fatigue is real and losing trust takes mere moments. Therefore I only align with products that save people time, money and hassle. I partnered with TestGorilla because they display a genuine concern for candidates, with BenchmarCX because the product allows talent acquisition to prove its worth, and Poetry because it simplifies TA and frees up time.
Katrina Collier is responsive and reliable, making collaboration smooth and stress-free. Her genuine approach and clear communication create a great working dynamic, and her enthusiasm makes each project enjoyable. As a strong advocate for job seekers and talent acquisition, Katrina’s passion is clear in everything she does. It’s a pleasure partnering with her! 
As a respected thought leader in the talent space, partnering with Katrina was a no-brainer decision. It’s a bonus that she is also genuine, smart, generous and communicative. Her enthusiasm for BenchmarCX definitely raised its visibility!
I’ve worked with Katrina Collier in all three of my ventures to create compelling content which resonates with my target customers and generates interest in what we are offering.
Micro-influencer marketing campaign
GOLD
Monthly deliverables:- Creating consistent association and awareness: monthly short video posted across our channels
- Building value that increases client referrals: facilitate one client focus group monthly.
- Feeding content to your blog or newsletter: one original 500 to 800-word article monthly.
- Ensuring product relevancy: on tap advice and no-BS opinion.
PLATINUM
Monthly deliverables:- All of Gold plus:
- Attracting prospects to your events: deliver a valuable and relevant keynote presentation.
- Promoting the brand: attend customer or sales events and conduct video interviews
- Promoting the brand and building value: monthly webinar for your clients and prospects