Finessing HR Tech Sales
Workshops for those wanting improved response and demo conversion rates.
78% of TA pros are interrupted 5-10 times daily by sales outreach
Plus, you’re selling HR tech to prospects who can be displaced by its AI
Read on if you want to improve your HR Tech sales
Unlike in sales, your prospects in talent acquisition are perceived as a cost centre; regularly undervalued, underfunded and under-resourced. And where people readily admit they cannot do sales, everyone thinks they can do recruitment. But talent acquisition’s “product” is human, making it a complex and challenging job!
Unfortunately, many of your prospects also face job insecurity, created by company leaders naively thinking that hiring can be fully automated. And while implementing the efficiencies of your HR tech could free recruiters up to become true talent partners, it could displace them into this abysmal job market. This unknown creates resistance.
From unknown to industry influencer, attracting inbound business and working with TA teams worldwide: I know your prospects
Facts hampering HR tech sales success
- 88% of recruiters are tired of being told that their job can be automated end-to-end.
- Sales conversations are not solution-led!
- Without recruiter input, AI tools rarely solve real problems.
- Recruitment doesn’t commence where non-recruiters think it does.
- Recruiters forward AI and CRM-generated emails straight to spam.
- Talent acquisition is a clique and referral led because there is too much choice.
The HR Tech landscape
It would take 6.5 weeks straight to demo every HR tech tool on the market. 6.5 weeks!
Imagine you are a TA pro, already overloaded with work, and a quarter of the vendors in this image try to get your attention, repeatedly! [Credit: Glenn Lindley]
Few understand their job or the daily pressures; it shows in their outreach.
Will you be another vendor relegated to spam or will you learn to stand out?
Gain the advantage. Book a workshop for a true understanding of TA prospects
Target skillfully: by fully understanding talent acquisition and its key drivers.
Win-win: discover how to empower your prospects and increase sales.
Community: your reputation amongst talent acquisition pros matters a lot!
Standout in the noise of other sales people vying for their time.
Expertly facilitated by a 23+ year hiring expert and twice published author.
‘KATRINA COLLIER KNOWS HER STUFF AND SPEAKS HER MIND –
EXPECT NO PUNCHES TO BE PULLED!’
– Neil Armstrong, CCO at TribePad
Workshop Options
90 Minute Lunch and Learn
For HR tech leaders ready to give their team an advantage. Online and fully interactive: let’s set your sales team ready for 2026. They’ll learn what it actually takes to hire someone, real problems recruiters face, and what is hindering sales.
Use the buttons to find a time and book now
Bespoke In-person Workshop
Perfect for away days! Let’s create an HR tech sales workshop bespoke to your team’s needs and ensure it meets their needs (and empowers talent acquisition).
Let’s chat to discuss your aims, budget and to ensure we’re a match.
Why choose me?
I’m Katrina Collier, known worldwide as a straight-talking Aussie-Brit
- With 22+ years in hiring: formerly agency, in-house and trainer; currently mentor and workshopper to recruitment teams across the globe.
- Trusted global leader in talent acquisition and recruitment; my clients of 13+ years are akin to your prospects.
- Respected Author: The Robot-Proof Recruiter – Kogan Page (2019 | 2022) and Reboot Hiring – Wiley (2024).
- Popular keynote: to hundreds of public and corporate audiences across North & South America, Europe, Asia, Oceania, & Africa.
- HR Tech clients past and present include: Paradox, SmartRecruiters, TestGorilla, Metaview, Noota, Indeed, 50 Skills, TaTio, Humanly and more.
